Google Ads YouTube 2022-23

Invest in advanced TV video streaming

Advanced TV continued to grow in 2021 as more people digitally streamed videos across many devices. To make the most of this growth, Ad Manager’s measurement and reporting features can help assess the performance of your video and over-the-top (OTT) campaigns.

Meanwhile, publishers like She Media are working to make the ads industry more equitable for historically underrepresented groups. Listen to PubCast podcast episodes to hear how publishers started and grew their businesses and read more stories about how publishers use Google Ad Manager to succeed.

Over the past years, publishers worldwide have shown remarkable resiliency and creativity — providing quality content and places where users can read, watch, play and listen on the open internet. We look forward to continuing to support you in 2022. ​​

The 2022 Guide to the Perfect Google Ads Account Structure

Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. And with all its layers, features, and settings, mastering (let alone understanding) Google Ads account structure isn’t easy.

Enter: the easy button for Google Ads account structure, which is like the easy button for Google Ads management.

• google ads account anatomy – staples that were easy button meme
• In this A-to-Z visual guide to Google Ads account structure, I’m going to:
• Break down a Google Ads account into its key components.
• Demystify the features and settings available at each level.
• Provide tips and best practices for structuring your account.
• With a solid understanding of the lingo and the lay of the land, you’ll be able to organize your budget.

Google Ads account overview

A Google Ads account is more than just one account with many ads. So let’s start with an extensive picture overview of its key components: Account: This is the outer shell of your business and payment information that houses everything.

Landing page: The page viewers land on once they click your ad. Given landing page best practices, you will have only one landing page per ad group.

Google ads account structure overview.

There are different groupings and levels, and certain features and settings are only available at certain levels within your account. So let’s dive into each layer within your account to see what I mean.

The shell of your Google Ads account is the first layer of PPC management, often referred to as the “account level.” This is where big-picture portions of your Google Ads, like your billing, user permissions, and more, get taken care of.

How do I create a Google Ads account?

Google Ads YouTube 2022 To create a Google Ads account, go to ads.google.com and have an email address handy. It doesn’t necessarily have to be a Gmail account.

Account name: What you’ll call your account. This can be anything you want and has no impact on performance. However, keeping it short, sweet, and easy to reference later in case technical support ever needs to hop in is recommended.

What is a Google Ads Manager account? Do I need one?

Google Ads Manager accounts (formerly known as My Client Center, or MCC) were designed with agencies as they have multiple clients using PPC. This acts as an umbrella account where you can manage multiple accounts in one place.